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About us

Picture frames & wall decor from Kiel – since 2009

PHOTOLINI stands for a passion for designing with lots of pictures, the ambition to offer our customers great products in good quality and excellent service, and the willingness to keep trying new things and to improve what we already do.

We are an online retailer from northern Germany specialising in wall decor, picture frames and decorative home ideas. Our range comprises around 1,500 items – including picture frames, picture frame sets, mounts and artificial plant walls.

Since we were founded as a small start-up in 2009, we have grown step by step. Today, our team of around 15 people in Kiel works every day to combine beautiful products, reliable service and fast delivery. From logistics and marketing to customer service – we handle many important tasks ourselves, right here on site.

We sell our products through our own online shop and through selected marketplaces in Germany and Europe.

For your favourite pictures – since 2009

More than 1 million satisfied customers

Safely packed & shipped fast

How PHOTOLINI started

We are Christoph and Carsten, the founders of PHOTOLINI. While studying in Kiel, we often talked about business ideas, driven by our shared passion for travel and photography.

After graduating, Carsten moved to Italy and Christoph to the USA. When we met up again, the idea for a modular, magnetic photo collage came to us one evening over a beer. We still have the beer mat with the first sketches.

From idea to launch

Over two years, we developed the first PHOTOLINI magnetic photo walls in the evenings and at weekends. With the support of friends and family, we founded our manufactory in Kiel in 2009. What started as an idea quickly became a full-time job, and the first employees came on board. We expanded our range to include team photo walls for companies.

In the years that followed, we steadily expanded our range. Today, our focus is on picture frames and picture frame sets – from classic formats to special frames for jerseys, puzzles or 3D objects – as well as artificial plant walls.

In 2019, we moved to our new logistics site in Kiel-Wellsee to keep up with growing demand. Today we have more than 1 million satisfied customers and look forward to continuing our creative journey.

Our commitment to the environment and the community

At PHOTOLINI, we care not only about designing beautiful walls but also about protecting the environment and supporting our community. We keep packaging material to a minimum and rely on low-plastic solutions to reduce our ecological footprint. We also support reforestation projects in Germany to do our part in preserving nature.

Returned goods get a second chance with us and are passed on to nurseries and social projects. This way, we bring joy and creativity to many facilities.

Our cooperation with the Stiftung Drachensee foundation is particularly close to our hearts. The foundation is committed to the participation of people with disabilities, and we are glad to support this important work.

About

PHOTOLINI

PHOTOLINI is an online shop for wall decor from Kiel in northern Germany. Here you will find picture frames, picture frame sets, mounts, 3D picture frames and artificial plant walls – for beautiful walls, personal pictures and a home with character.

More about Photolini »

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© Copyright 2026 CJ Quadrat GmbH. All rights reserved.All prices incl. VAT plus shipping costs | free shipping within Germany from €39

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